Video Content Studio & Marketing Agency for Educational Enrollment
Vybrary empowers education enrollment & marketing teams to boost qualified applications by providing video strategy, production, and optimization solutions.
Clients Who Trust Us
Video Production & Campaign Solutions
Attract students who align with your school’s core values with standout creative that speaks the language they’re already speaking.
P.S. 369 in New York City
Looking to attract students to the school, which had been losing enrollment to nearby charter schools, and inspire the students to excel on the state tests, P.S. 369 looked to us to create a unique music video that highlighted the faculty and students’ skills in an unconventional way. 100,000 views later, the video & students were featured by Ellen Degeneres and Cardi B, among other local news outlets, for their positive messaging and unique approach to student empowerment.
Research, ideation, strategy, production, and optimization form the core foundations of a successful video campaign. We’re always experimenting with different approaches to each of these core building blocks, and we document our findings as we go. The ‘Lab’ is a collection of our thoughts, findings, techniques, and industry commentary. Here’s a window into our hungry noggins.
A/B Test Your Videos with Micro-Optimizations to Maximize Video ROI
Genre-Playful Awareness Videos
The Enrollment Marketing Sales Funnel
Florida State University
Sometimes your school already has a strong marketing strategy in action, and you don’t need a full awareness campaign. In these cases, you may want to highlight a specific program’s offerings to attract students. We partnered with Florida State University’s School of Theatre to create a series of student Q&A videos about their year of auditioning for programs and why, ultimately, they chose FSU over competing schools, like NYU, Julliard, and DePaul. They then featured these videos on their website, social channels, and their UPTA page, which attracted 1,200 applicants for the 12 spots in the program, alone.
Following a decade as a fictional and commercial filmmaker for brands and agencies, like Gatorade, Forbes, Zeiss, Merkle, and Standard Motor Products, I joined the faculty at Pace University’s Digital Film and Media department to share some of what’d I’d learned along the way.
Two semesters later, I realized that, in addition to personal work ethic, students’ success often rests on how good a fit they are for the program. Some students strengths or weaknesses will better match certain programs than others. As a transfer student, myself, I also experienced this misalignment of student affinity and program offerings in college and again in graduate school. The schools’ messaging didn’t match the actual attitude and strengths/weaknesses of their programs, even if they did on paper.
I formed Vybrary to improve communications between schools and the students they seek to enroll to ultimately benefit both parties. By creating awareness video campaigns that accurately portray the school in tone, as well as specifications, schools can better differentiate themselves from their competition and attract students that are better fits for their programs. This alignment results in stronger retention rates, a happier student body, and, ultimately, the cultivation of future brand ambassadors.
At Vybrary, we amplify our background as creators for stylized fictional content, brand commercials, and ultra-practical corporate communications videos with our inbound marketing team to structure optimizeable campaigns that fuel each step of your ideal student’s journey towards enrolling in your school.
Terry Knickerbocker STUDIO
In addition to working with conventional schools, we’ve paired with private studios to bolster their digital presence with day-in-the-life campaigns that feature a combination of behind the scenes footage, testimonials, and in-depth dives into the school’s offerings. These campaigns populate their websites and social channels, creating cohesive brand image across platforms. In this specific instance, we paired with the studio’s social media manager to prep for an upcoming intensive program the school was offering by providing a series of content for the manager to deploy strategically throughout the preceding months.
Continue the Conversation
Please reach out with any questions you may have. This business is what gets our mojo going, so, even if we aren’t the right fit for your needs, we’re happy to give you some pointers and steer you in the right direction. We look forward to hearing from you!