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Fundraising Video case study
The Lieu
VIDEO CAMPAIGN RESULTS
We worked with a maturing startup, The Lieu, to create a vibrant, standout look for their fundraising video, which gained attention on the crowd sourcing platform, Republic, and succeeded in generating 3X their goal in their first round of funding.
Problem
As one of many startups seeking crowd funding on the fundraising platform, Republic, the Lieu co-founders, Rebecca Lima and Domonique Sims, knew they needed a video that would stand out from the crowd. They enlisted us to make an attention-grabbing, informative, and inspirational fundraising video.
We had a fun, comedic video planned to highlight the Lieu’s empowered, quirky attitude, but the second part of the shoot was prevented by the onset of Covid, requiring us to change courses to stay on deadline.
Solution
To adjust for Covid’s limitations, we shifted our story/strategy to follow a more traditional fundraising video model but with an inspiring, vibrant edge that highlighted the co-founders’ personalities and passion for their mission.
We combined the direct address segments with product b-roll we’d shot during that first shoot and gave both a vibrant color grade to grab attention on the crowd sourcing platform and match their brand.
We then sourced music & stock footage and color graded it to match the similar energy, building in a rhythm & tone that was simultaneously inviting, fun, and strong.
Results
The video acted as the first point of contact for potential investors and contributed to their raising $72,709 on the platform, 290% of their original goal-– all while Covid was ravaging most fundraising and venture capital efforts. This helped ensure that they would be able to weather the Covid storm and continue to grow their budding business.
“Working with Kevin, he put me at ease throughout this entire process. I’m so thankful or working with him and his team. He knows how to weave the most beautiful story. I highly recommend him for your next video.”
Rebecca Lima
CEO, Co-Founder, The Lieu
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