How to Expand Your Agency's Video Offerings (and Client Base!) by Leveraging Proven Video Ad Story Structures
Expand your agency’s creative offerings, and dramatically increase your client base (and your clients’ revenue!) by learning how to write easily-produced, entertaining top-of-funnel videos, regardless of your experience level, using these 10 proven Short-Form Video Story Structures.
- Consistently write funny videos that highlight your client’s differentiating qualities & drive conversions!
- Get started quickly with 10 proven story structures that will help you create funny, original, and on-brand videos for your clients.
- Avoid costly & lengthly video production. Each structure is created for speed and cost-efficiency.
- Learn the single greatest opportunity for growing your agency with video!
- Over 130 pages of techniques, tips, and value.
Big Brand Techniques Adapted for Small business Clients
These 10 story structures leverage the same storytelling principles we’ve relied on when working with these larger brands use to differentiate themselves in their crowded markets.
Unlike these big brands, however, we’ve adapted the story structures, so you can create your videos for a tiny fraction of the cost for your agency’s clients.
Client Success Story:
Small Manufacturing Business
This small business had a one-person marketing team. Yet we were able to write, produce, and distribute a video in 3.5 days using the ‘Unlikely Hero’ Story Structure that I share in this eBook. The video went on to transform their business. Within one week, it had generated 26 million views, which resulted in a massive surge in leads that directly led to them increasing their annual revenue by 3X.
Covered Topics:
- 10 Proven Story Structures for Short-Form Social Advertising Videos broken down in detail with examples.
- Step-by-Step Instructions for you to apply them to your own clients’ campaigns.
- The most effective type of client research and how to integrate your findings into your stories
- How your competition is blowing video marketing (and how to avoid doing it yourself!)
- How to inspire organic (free!) audience sharing beyond your paid campaigns to improve client campaign results.
- How to write stories that can be produced with your available resources or inexpensively by subcontractors.
- The single most effective way to attract your ideal clients with video.
Why Use Story Structures for Your (and your Clients') Marketing Videos?
A Video Story Structure is a flexible narrative outline composed of setups, event sequences, and payoffs that creates predictable emotional responses through unpredictable storytelling.
I believe that, by leveraging proven story structures as foundations for your clients’ videos, you can create standout videos that are unique to their businesses, while minimizing the risk associated with the subjectivity of the creative process.
Attract Your Ideal Clients
With the endless supply of digital marketing tools, creative capacity is becoming a powerful differentiator when clients are looking to partner with agencies, regardless of your industry or niche.
Predictable Creativity
Using story structures provides you with the foundation to consistently come up with ideas that will stand out in your clients’ industries, regardless of your past creative experience.
Step by Step Instructions
We provide examples of successful implementation by other agencies, step-by-step instructions, and additional helpful tips for each structure.
Reduce Risk & Save $
Write scripts that you can produce for pennies, relative to traditional video production methods. Cost & time-saving techniques are built right into the story structures, so you can get the most from your marketing budget.
Small Business Client Results
Good stories aren’t just fun, they work. Here is another result we got for one of our agency’s small business clients.
Client # 1 Feminine Hygiene & Lifestyle Startup
We helped this revolutionary startup to fundraise at the height of the Covid lockdown with a fun top of funnel video . We used the “Shameless Plug” structure to create a video that exceeded their goal by 290%, ultimately raising $72,709.
Learn the Structures. Help Your Clients. Grow Your Agency.
Who am I?
Originally having worked as the one-man media maven for my family’s small business, I moved to New York and spent years working as a director with various agencies to create marketing videos for Fortune 500 companies and international brands.
Recently, I decided to return to my small business roots by expanding the video storytelling capacities (and revenue) of the agencies who serve them. Video is often outsources as a box to check when serving small business clients, but I believe we can drastically improve their marketing efforts by providing a more engaging alternative.
As the Creative Director of Vybrary, I work with digital marketing agencies to equip small businesses with the video marketing techniques of much larger brands and help them stand out in their industries.
Learn RISK FREE
I believe in what I’m teaching here and have seen it work over and over in my work with clients. If you purchase the “10 Story Structures for Breakthrough Video Marketing” eBook and are dissatisfied with the 130 pages of all-in content for any reason, you can get a full refund within 14 days by simply e-mailing our support team and asking. No reason needed. You have nothing to lose and everything to gain.
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