Why Small Businesses Fear Video Marketing

Post author:Kevin Barber
Post published:13th October 2020
Post category:Storytelling Craft
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Video marketing is one of the most powerful tools for small business advertising, but the hardest part is often getting started.

Video Story Structures: Addressing Common Doubts

Post author:Kevin Barber
Post published:4th August 2020
Post category:Storytelling Craft
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What are the most common doubts my clients have about using video story structures to craft standout video marketing campaigns?

How to Brainstorm Strategy-Based Stories for Marketing Videos

Post author:Kevin Barber
Post published:2nd July 2020
Post category:Storytelling Craft

Compelling stories are the foundation of a successful video marketing campaign, but how do you craft a story from scratch. I often start with these 10 questions to stoke the fires of executable inspiration.

Subverting Genre Expectations for Maximum Video Marketing Impact

Post author:Kevin Barber
Post published:24th June 2020
Post category:Storytelling Craft
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Your best chance to grab attention, drive results, and define your brand often lies in subverting the established genre conventions of your industry. This post explores what Genre-subversion is and how you can leverage it.

Why Small Businesses Fear Video Marketing

Video Story Structures: Addressing Common Doubts

How to Brainstorm Strategy-Based Stories for Marketing Videos

Subverting Genre Expectations for Maximum Video Marketing Impact

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