As sure as the sun will rise, he will try to help. Because he’s just that kind of guy.
After the Sun shows up at their doorstep, Hubby and Wife let him into their lives, where he is incredibly helpful. He powers their electric car, keeps them warm when their power goes out, helps their garden flourish. That is, until their dog maims him. But he’ll be back. Because the Sun always comes back.
Strategy & Psychology
This video plays on the joke that, just as the Sun always rises, this oddly-positive human manifestation of him (or is it just a guy in a sun costume?) is equally as dependable. The metaphor enforces the theme that, even when traditional power sources fail, the Sun, and therefore, solar power, have your back.
This thematic approach reinforces other ad messaging that stress energy independence, security, and reliability. It could work well to complement more financially-minded messaging, as well by offering a different benefit for the audience to consider.
High Quality 3840 x 2160 UHD Editable Core Video
DN-HRX 10-bit codec with .mxf file wrapper to eliminate visual quality loss from subsequent edits
Subtitle (.srt) file for closed captions on all major distribution platforms
How-to-Guide for Customizing the video to your campaign and brand messaging
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Matching Videos from the Library
If looking to create a themed video experience throughout your campaign, pair this video with other videos in the ‘Sun, Son’ series, like ‘Best Intentions’ and ‘Sun, Son.’ The ‘Sun Micro Content’ could also be extremely beneficial for creating smaller pieces of content for retargeting or calls to action, by creating short videos, gifs, or images with overlays.