Hubby and Wife take numerous energy-efficiency tactics too far and are miserable because of it. The Sun steps in at the end to offer an alternate path.
Strategy & Psychology
This video exaggerates the traditional, recognizable recommendations most people follow to improve the energy efficiency of their homes and reduce their electric bill. By taking these recommendations too far, the video amplifies the emotions anyone in the audience has likely experienced when taking on similar projects. It’s a pain in the butt. This relatability opens the door to be more receptive to Solar as a solution when the Sun steps in. This traditional problem/solution approach is a tried and true story structure, which is made a bit more fun by the extremes the characters engage in.
This video would work well as a problem/solution-oriented top-of-funnel video or to further engage warm leads. Provide your business’s solution or offer in the tagline space for a direct response objective, or keep the video more solution-focused to prepare the audience for a more direct call to action in a separate ad.
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DN-HRX 10-bit codec with .mxf file wrapper to eliminate visual quality loss from subsequent edits
Subtitle (.srt) file for closed captions on all major distribution platforms
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Matching Videos from the Library
Pair this video with any of the other videos in the Sun, Son series. The Sun, Son micro content, ‘Sun Raw,’ could also expand and unify your campaign by providing the raw materials for other ads, like images, gifts, and short video clips.
Thematically, this video also pairs well with any of the videos in the ‘Best Intentions’ series, which feature well-intentioned people using downright bad strategies to help the environment and their wallets with improved energy efficiency.