Agent of Change

A concerned citizen braves paper cuts and more serious maladies to make her voice heard.

Video Details


A concerned citizen prepares a petition to be mailed. From the bloody Band-Aids on her hands, we can deduce that she’s been at this for a while. Just as she’s about to seal the envelope, she then receives a paper cut… on her tongue. Her dog feels her pain.

Strategy & Psychology

This video induces a visceral response to the pain we feel when we engage in unproductive tactics to bring about change in our lives. Perhaps the greatest pain is that she’s spent so much time writing and sending these letters, when there’s an easier alternative, like Solar. Affect change through your purchases and lifestyle, instead of damaging yourself through the brutal manual labor of envelope-stuffing.

This video speaks to potential customers who are primarily focused on helping the environment and making a change by acknowledging their efforts and challenging them to consider a more impactful approach than they may have already taken.

Campaign Integration

This video would integrate well with a campaign that focusses more on mission & values-driven audiences, who are accustomed to seeing non-profit and social-mission-based content. It would be less relatable for the average household member who’s just looking to save a few bucks on their energy bill.

Included Assets

High Quality 3840 x 2160 UHD Editable Core Video

DN-HRX 10-bit codec with .mxf file wrapper to eliminate visual quality loss from subsequent edits

Subtitle (.srt) file for closed captions on all major distribution platforms

How-to-Guide for Customizing the video to your campaign and brand messaging

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Editing & Video Customization

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Matching Videos from the Library

This video would pair best with other videos in the ‘Best Intentions’ series, which focusses on people trying to make a positive change in the world by using the least effective means.