Nancy unloads her increasing paranoia about how oil is in everything on her friend, Ally, who switches places with her by the end.
Strategy & Psychology
This story speaks to potential solar customers who are environmentally conscious and always weighing their choices with their environmental impact. We’ve all gone down the dark Google path, only to discover every action causes some kind of potential destruction. Given the ‘Green early adopter’ avatar’s predisposition towards heavily researching their food, fitness, clothing, energy, and other choices, this video hits a comic nerve, as we realize we’re all a bit like Nancy.
For maximum effectiveness, pair this video with other campaign copy and creative that speak to the potential clients’ values, social responsibility, and sense of opposition to ‘the man.’
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DN-HRX 10-bit codec with .mxf file wrapper to eliminate visual quality loss from subsequent edits
Subtitle (.srt) file for closed captions on all major distribution platforms
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Matching Videos from the Library
Other videos in the Sacksy (character recognition) or Best Intentions (thematic similarities) series in the library would work well in conjunction with this video to create a unified video experience and re-engage warm leads. “Alternate Energy” also acts as a continuation of this video to show how Ally has responded to her newly-acquired consciousness.