There’s an easier way to create an energy-efficient home, and sometimes you just need a nice guy in a sun costume to tell you.
Hubby & Wife make a weekend of improving their home’s energy efficiency, only to be completely knocked out by its completion. The friendly, neighborhood Sun shows up at the end to share that there is a much easier solution to their energy concerns–the Sun!
Strategy & Psychology
This traditionally-formatted commercial follows the problem/solution format to first help homeowners identify with the couple, and then for a comically-dressed character to show up and offer a better alternative at the end. This spokesperson approach, much like Geico or Progressive ads employ, leverages an instantly-recognizable character to provide a simple, common-sense solution. And if the character could look that absurd and still sound reasonable, we know he’s probably speaking the truth.
This video can work well as a top-of-funnel, direct-response video or as a solution-oriented video that can be followed with offer-specific ads. Use the blank space at the end to add your brand taglines, or purchase the ‘Sun Call To Action’ package, which includes multiple short clips of the Sun speaking about different offers.
High Quality 3840 x 2160 UHD Editable Core Video
DN-HRX 10-bit codec with .mxf file wrapper to eliminate visual quality loss from subsequent edits
Subtitle (.srt) file for closed captions on all major distribution platforms
How-to-Guide for Customizing the video to your campaign and brand messaging
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Editing & Video Customization
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Matching Videos from the Library
Pair with any videos from the Sun, Son series; such as, ‘Best Intentions,’ ‘Always There,’ or the ‘Sun Micro Content’ package. This character consistency creates a themed brand experience that provides recognizable content over a more sustained campaign.