Core videos are self-contained, fictional videos that entertain and align the audience with the brand’s values.
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- Ally, Best Intentions, Convenience, Financial, Independence, Solar, Videos
Alternate Energy
- Energy independence at all costs merits trying different approaches, even harnessing static electricity.
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- Ally, Best Intentions, Environment, Financial, Nancy, Social Good, Solar, Videos
It Started With My Energy Bill.
- A simple inquiry into Nancy's high energy bill leads her down a dark path.
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- Convenience, Hubby, Independence, Security, Simplicity, Solar, Sun, Sun, Son, Videos, Wife
Always There
- As sure as the sun will rise, he will try to help. Because he's just that kind of guy.
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- Hubby, Independence, Self-Expression, Solar, Sun, Son, Videos, Wife
Light My Filament
- 'Sustainable' energy is the foundation for a healthy planet--and marriage.
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- Best Intentions, Environment, Financial, Hubby, Social Good, Solar, Sun, Sun, Son, Videos, Wife
Best Intentions
- Our fearless couple goes to extreme lengths to reduce their energy bill, because that's what you should do, right?
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- Best Intentions, Daisy, Environment, Self-Expression, Social Good, Solar, Videos
Agent of Change
- A concerned citizen braves paper cuts and more serious maladies to make her voice heard.
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- Best Intentions, Convenience, Environment, Financial, Lisa, Solar, Videos
Public Transit PSA
- Lisa fights the good fight to avoid owning a car and thinks you should, too. In theory.
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- Daisy, Home-y, Independence, Self-Expression, Solar, Videos
My Special, Special Home
- Our homes should be an expression of our lifestyles, no matter how unique those lifestyles are. Take Daisy, for example.
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- Convenience, Environment, Home-y, Lisa, Nancy, Self-Expression, Social Good, Solar, Videos
My Friend, Nancy
- Nancy lives the the ideal eco-friendly lifestyle as part of a childhood promise she made with Lisa to help the environment. Lisa... admires that.
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- Charles, Environment, Home-y, Independence, Simplicity, Solar, Videos
Open House
- A fanciful real estate agent must reconcile his majestic tastes with his clients' more practical concerns.
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